Marketing Plan Phase 1 - 1621 Words

Marketing Plan: Phase l This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition, the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix, 2011). Existing organization overview Starbucks is the existing organization for the marketing plan. The first Starbucks opened in 1971. The company was located in Seattle’s historic Pike Place market. Starbuck has always offered some the world’s finest†¦show more content†¦In many businesses, marketing needs to be a core concern, and often the overriding concern when it comes to running a successful business. The Marketing Department is responsible for communications to their customers, consumers and referral sources. It is responsible for ensuring continuity and consistency in the presentation of the business brand. It is responsible for the development and placement of advertisements (print and broadcast), all collateral materials (including brochures, posters, fliers, stationery, business cards, signage, consumer and physician newsletters and publications and the development and maintenance of the consumer website, or organization.) It coordinates the organization’s participation i n various community events including job fairs and involvement with charitable organizations. The Marketing Department works with the Centers of Excellence and select programs within the company’s system to develop marketing plans and coordinate the activities outlined in the plans. SWOTT SWOT stands for the strengths, weakness, opportunity, and threats for the company. The strength within Starbucks stands in their name brand and the quality of the coffee that they service. Not just being a local coffee shop up the road and around the corner but globally. Located in over 48 countries the name means volume, great coffee, and excellent customer service world-wide. Regardless where any venture may take individuals around the world they will still beShow MoreRelatedMarketing Plan Phase 11325 Words   |  6 PagesRunning head: Marketing Plan – Phase I Paper Sony Electronics – SONO Stick University of Phoenix MKT/421 – Marketing Facilitator: Chris Ross April 23, 2007 Sony Electronics – SONO Stick Introduction The introduction of any new product can be and intense process for any company. The Sony organization is a large world wide corporation that since its inception has proven to work towards electronics innovation. The new product that Sony is reviewing is the Sono-stick and priorRead MoreSt. Dismas Assisted Living Facility Project Action Plan -- 3 Essay683 Words   |  3 Pages1. Draw a Gantt chart for the construction phase of the program. 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Here areRead Morebusiness plan1299 Words   |  6 Pagesï » ¿The Business plan LOTUS Sun-Block Cream The Business plan could take hundreds of hours to prepare, depending on the experience and knowledge of the entrepreneur as well as the purpose it is intended to serve m It should be comprehensive enough to give any potential investor a complete picture and understanding of the new venture and will help the entrepreneur clarify his or her thinking about the business. 1. Introductory Page: 2. Executive Summary 3. Environmental and Industry Analysis Read MoreThorr Motors Simulation1477 Words   |  6 Pagesproduct. The motorcycle company Thorr Motors perceptual maps were used to create a marketing plan to aid in maintaining a high brand image of their motorcycles. This paper is based on the three phases in the Thorr Motors simulation. The situation, recommended solutions, and result for each phase will be discussed. 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World War I Changed The World - 1115 Words

In four short years, 9 million men died and 21 million more had serious injures. World War I changed many lives around the world as eight European countries as well as the United States, fought against each other and formed allies. It the beginning, it was meant to be the war that ended all wars. This Great War was unlike any war before; there was new technology such as tanks and machine guns, as well as new tactics such as trenches and war at sea. The physical geography affected the outcome of the war in great measures, both on land and sea. Mountains, sea, and flat land made the countries develop new tactics and strategies to fight the enemies. All aspects of geography resulted in struggles, whether it is disease or warfare strategy.†¦show more content†¦Also, due to the new generation of modern warfare, different weapons were used on the battlefield. The most common weapon created in WWI was the machine gun. They were used to shoot from far away, which helps the operator stay away from man to man combat. Combined with trenches, these machines guns could make a deadly pair; they could mount on the inside of the trench while protecting the shooter from oncoming fire. The trenches were a very smart idea due to the fact that the land was flat. Although fighting was extremely violent on land, soldiers also faced deadly battles at sea. Back in the day, Britain had the most powerful navy around, but Germany wanted to test their strength. One of the most, if not the only, famous battle at sea was the Battle of Jutland, which changed the war at sea forever. The battle of Jutland was no ordinary battle at sea. Unlike battles on land, Jutland lasted only one day. The battle was between the British and the Germans. There were about 250 ships in attendance and about 100,000 men spread out on ships. Due to the fact that Britain had a more powerful Navy, they had almost twice as many ships and men. Many would think that with these odds, Britain had to have won, bu t that was not the case. The battle was split into two phases. The first phase was around 5:00 P.M. on May 31, 1916. Both

Creative writing Beauty Essay Example For Students

Creative writing: Beauty Essay Beauty is so easily overrated. An omnipresent characteristic, beauty has stolen the eye of todays youth. Gone are the days where a persons inner beauty accounted for so much more then his/her outer beauty. Where how you styled the eloquence in your conversations mattered more then how you styled your hair. What is it about beauty that drives everyone to possess but a fraction of it? In the end, it all comes down to acceptance. People think that once they are beautiful, their friends, their peers and their companions will accept them. Problem is, its true for the most part. Because everyone is so absorbed with outer beauty that once they find someone who possesses it, they are automatically accepted. But really now, what is beauty? Heres what I think; Beauty is a quality or combination of qualities that gives great pleasure to the senses or to the mind and spirit. This is the way I think humanitys sense of beauty has become perverted. There are now too few who find great pleasure in their inner beauty. Remember the quote: Beauty is in the eye of the beholder. I hate to say it but I disagree. Maybe something along the lines of: True beauty no longer matters in anyones eyes? We as a race need to look beyond the false beauty found is Cosmo or Vogue magazine and look further, deeper into the beauty that is found within us all.

The Effect of Legalization of marijuana in the Economy of California

Introduction Cannabis sativa L. is a plant that appears naturally in most of the states and all over the world. The plant has been associated with a lot of benefits and other uses by people from all walks of life. Medically, the plant has been proven to possess a lot of medical benefits as it can be used in manufacture of drugs with curative nature and also has various other medical benefits.Advertising We will write a custom report sample on The Effect of Legalization of marijuana in the Economy of California specifically for you for only $16.05 $11/page Learn More Marijuana is the name given to the plant and all its components and products including its leaves, stem, roots, seeds and all the other products obtained from it, both when it is growing and even when it has been cut and dried. On the other side, marijuana has been used by individuals in different ways, especially for social uses such as recreation, reducing stress and other uses (Pacula 1). The drug has been outlawed in all the states in the USA. However, there remains a large percentage of the population that still relies on the drug for their daily living, either by engaging in its use or by engaging in its business. The Marijuana business has been operating underground and unlawfully. However, studies have shown that the business has been in a constant state of a boom and has been estimated to amount to millions of dollars. In this way, those operating the business have been able to make great earnings especially since there are no cost implications on them in terms of taxes and other legal requirements (RAND 1). Legalization of Marijuana It has been a common debate in most of the states as to whether Marijuana should be legalized and inscribed in the state laws hence allowing it to be used freely, just like any other item in the market. In this way, the law will give a provision for legality of the marijuana market and also for all the undertakings concerned with t he drug, including registration and taxation of all businesses, protection of those using the drugs in the right way and also a way to deal with all the crimes associated with the drugs. In addition, the states shall be able to lay restrictions on the drug, hence ensuring the citizens use the drugs more responsible and in a humane way (RAND 1). The California state is one of the states that have embraced the idea of legalizing the drug and even inscribing it in the list of the allowed social drugs together with alcohol and cigarettes. In this way, it has been believed that the drug will act as a source of revenue for the government in terms of the taxes collected as well as a source of employment and income for many.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The step will also ensure citizens who follow the law to the letter and do not cause trouble to others are protected even if th ey use the drug. Moreover, citizens will embrace the use of the drug more responsibly avoiding any cases that may require jailing, probation and medical expenses for treatment of abuse of the drug (Pacula 1). Hence, there is a need for the state of California, as well as the other states in the USA, to embrace legalization of Marijuana since this will have a lot of benefits both to the citizens and to the state eventually instead of use of the drug illegally which results to serious and undeserved penalties to those caught and also leads to loss of billions of dollars per year I n government revenue that would have been collected from the marijuana business. Effect of the Legalization on Demand It has been predicted that if the government legalizes the drug, there will be a lot of changes pertaining to the demand for the drug in the market and as a result, there will be a lot of restructuring in the marijuana market. Currently, due to the control and illegality of the use of the dru g as well as the strictness from the enforcers of the law in the state which includes heavy penalties and possible imprisonment of those involved in possession, sale or use of the drug, many of the people who wish to use the drug in a reasonable way have evaded its use. These restrictions from the government have acted as an incentive to the use of the drug and hence many either just avoid its use or carry out illegal activities associated to the drug. In fact, there have been a lot of underground undertakings in the market leading to large illegal underground markets for the drug. In these markets, there are a lot of people involved in the sale and purchase of the drug, though usually in disguise so as to avoid detection by the law enforcers. However, most of the citizens are not able to act on the platform of the underground undertakings since they are involve a lot of risk and hence are quite dangerous. This has left the whole business in the hands of very cunning and dangerous g angs that undertake the sale and distribution of the drug and actually are armed in a manner to try and face any opposition from the law enforcers, posing a lot of risk and un rest to the law enforcers and the state at large (Deist 1). On the other side, it has been observed that with legalization of the drug, there will be a lot of sanity in the market and elimination of illegal gangs that are involved in the market hence allowing the drug to be sold freely and in a safer way. This will improve the image of the marijuana market and attract more clients who will in return opt to use the drug more responsible and without carrying out any illegal undertakings (Whitcomb 1).Advertising We will write a custom report sample on The Effect of Legalization of marijuana in the Economy of California specifically for you for only $16.05 $11/page Learn More The demand for the drug is hence bound to increase in a great way as many will not be afraid of getting involv ed in its sale. This ay, there will be a larger market for the sales, even as the already existing market gets boosted due to its legalization. There are many factors that are attributed to an increase in the demand for marijuana. First, the increased demand will increase the prices for the drug causing more people to be involved in growing and supplying the product, a factor that is bound to result in an eventual lowering of the price for the drugs and hence stableness in the market. On the other side, the market will have a greater base for its returns and will also result to a more sources of revenues for the government. In addition, the market will force a competition between traders resulting to an improvement of the quality offered and the way it is delivered. In this way, the drug will be used more responsibly and will hence have more advantages to the entire society (Robak 1). Effect on supply The legalization of marijuana in the state of California will have a large effect on the supply of the product in the market. The main effect is that it will result to more people wishing to venture into the trade since it is associated with a lot of cash flow as well as high returns gotten from sale of the naturally according drug. In this way, even farmers will wish to plant more plants and hence increase their harvests since the plants require less inputs and less attention but have a lot of returns and do not require any further processing, except in the medical cases. In the normal circumstances, the plants are harvested and then dried before being packaged and supplied to the market. The high prices in the market places will hence attract many farmers who will wish to be involved in the production of the drug and then supply it to the market (Preston and Tracy 17). In addition, legalization of the drug will result to more people getting involved in the sale and distribution of the drug in the market in a legal and right way. This will lead to a high competi tion among the suppliers resulting to increased supply and consecutively a lowered price for the drugs. This will also ensure the dealers in the marijuana industry adhere to the law and avoid evasion of taxes, a factor that will lead to collection of more revenue for the government (Whitcomb1).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Elasticity of demand and supply The increased demand and increased supply will have an overall effect of undergoing oscillations of a rise and a fall in the prices of marijuana. This market will hence be demand and supply driven, where prices will be fully dependent on the demand and the supply of the drug as well as the competition between dealers. Therefore, due to a competitive market, the demand and supply will become more elastic resulting to a more stable market that will be more reliable by those carrying out the trade, the customers who buy the marijuana and even to the government especially in terms of collection of taxes and duties associated to the trade. Other factors There are various other factors that will change due to the legalization of the trade and use of marijuana. In the onset, there will be less involvement of illegal gangs being associated to the trade and use of the drug. This will result to an improved security to all involved in the marijuana use and trade , the law enforcers and even the citizens at large. Also, there is a possibility of lowered spending by the government on law enforcement changing the way it has been before. Therefore, less people will be arrested as associated to the drug and therefore the government can divert the funds to more constructive ways. On the other side, there will be a lot of registration of those involved in the trade of the drugs as well as taxation on such a trade. This will result to increased sources of revenue for the government leading to more development in the economy (Deist 1). Finally, citizens will be able to embrace the use of the drug and hence use it more responsible in the social, recreational and even medical aspects. Conclusions California has many reasons to consider while dealing with the issue on whether or not to legalize marijuana in the state. Eventually, the state will be able to save a lot on its budget as well as earn more revenue from the trade. On the other side, the state will save its citizens a lot of problems as it also gives them a chance to venture into the business and also to exercise the trade and use of the drug in a more responsible and beneficial way. Works Cited Deist, Charlie. Why Marijuana Freedom Is Good Fiscal Policy. 10 July 2010. Web. Pacula, Rosalie. Legalizing Marijuana: issues to consider before reforming Califonia Law. RAND website. 15 Aug. 2009. Web. RAND Corporation. Legalizing marijuana in California would lower the price of the drug and increase use, study  finds. 11 March 2010. Web. Preston, Lee, and Brian Tracy. Introduction to Economic Analysis. London: John Willey Sons, 2006. Print. Robak, Warren. Study Finds Legalizing Marijuana In California Would Lower The Price Of The Drug And Increase Use. 7 April 2010. Web. This report on The Effect of Legalization of marijuana in the Economy of California was written and submitted by user Braiden V. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.